From Snow To Ice: Lawns By Yorkshire Cleaning Up With New
Jersey Devils
Partnership Extension Features New
Zamboni Branding
Newark, NJ – New
Jersey and New York’s leading snow removal expert, Lawns By Yorkshire, is
scoring a big assist on the ice with the New Jersey Devils using a specially-branded
Zamboni in an announcement made today. The
new Lawns By Yorkshire vehicle makes its debut at the Rock this season as a
part of a strategic integrated marketing communications partnership with the New
Jersey Devils. A special time lapse video of the innovative brand design
and wrapping process can be found HERE (https://www.youtube.com/watch?v=-ioCL5RKQAc).
Lawns By Yorkshire is the “Official Snow Removal Provider of
Prudential Center.” The multi-level marketing program aligns Lawns By
Yorkshire’s professional snow and ice management expertise and brand with the
in-game snow removal process at the Rock, led by their ice crew.
Components of the integrated sports marketing program include Lawns By
Yorkshire branded shovels and ice buckets, public address announcements, and energy
efficient LED ring and center- hung signage. In addition to the in-game
snow removal sponsor rights, the partnership provides a number of in-arena strategic
opportunities during Devils games, brand placement in the official game program
magazine as well as a significant social media and online presence.
“We are excited to have our unique Lawns By Yorkshire Devils
Zamboni this season,” said Jeff Vanderbeek, Chairman New Jersey Devils. “They
are a great partner and we appreciate their continued support.”
“Since 1988 Lawns by Yorkshire has provided Green and sustainable landscape and snow services throughout New
Jersey and New York. Lawns By Yorkshire serves multiple markets including
multi-family, HOA’s, office parks, retail and shopping centers, school and
corporate campuses, municipalities, industrial and sporting complexes. The
company has been recognized as one of the nation’s leaders in snow removal
services serving some of the most complex facilities in the Northeast, “ Steven
Jomides, CEO, stated. “Aligning our brand with a master sports brand like the
New Jersey Devils in a world class real-estate venue like the Prudential Center
is an outstanding opportunity for us. We are committed to aligning ourselves
with market leaders and we have certainly accomplished that through this
relationship.”
About Prudential
Center
Prudential Center is home to the three-time Stanley Cup Champion and 2011-2012 Eastern Conference Champion New Jersey Devils, Seton Hall NCAA Division 1 Men's Basketball, the WNBA’s New York Liberty, over 200 events a year including major concerts, the 2011 NCAA East Regional, the 2011 & 2012 NBA Draft and the 2013 NHL Draft. Opened in October 2007, the arena now welcomes over 2 million guests through its doors annually, ranking tenth overall in 2011, according to leading industry publication Venues Today. The Rock provides the ultimate live sports and entertainment experience for fans, featuring unique dining options and superior customer service in seven premium lounges. The Acela Club showcases a custom-made mahogany wine cabinet and unique seating overlooking the ice and court. Ice Lounge is furnished with an ice bar and features center bowl views. The exciting sports bar atmosphere is the centerpiece of Bud Light Goal Bar, also with center bowl views.
Prudential Center is home to the three-time Stanley Cup Champion and 2011-2012 Eastern Conference Champion New Jersey Devils, Seton Hall NCAA Division 1 Men's Basketball, the WNBA’s New York Liberty, over 200 events a year including major concerts, the 2011 NCAA East Regional, the 2011 & 2012 NBA Draft and the 2013 NHL Draft. Opened in October 2007, the arena now welcomes over 2 million guests through its doors annually, ranking tenth overall in 2011, according to leading industry publication Venues Today. The Rock provides the ultimate live sports and entertainment experience for fans, featuring unique dining options and superior customer service in seven premium lounges. The Acela Club showcases a custom-made mahogany wine cabinet and unique seating overlooking the ice and court. Ice Lounge is furnished with an ice bar and features center bowl views. The exciting sports bar atmosphere is the centerpiece of Bud Light Goal Bar, also with center bowl views.
What’s more, the fan experience begins outside Prudential
Center in Championship Plaza, a brick paved fan message-driven courtyard that
features a 22-foot tall, three-ton metal “Ironman” hockey player statue. The
Plaza plays host to live entertainment with a block party atmosphere during
FanFest celebrations before events. AmeriHealth Pavilion is Prudential Center
Center’s second ice rink and is the official practice facility of the New
Jersey Devils and home to Brick City Boxing, youth, high school and adult
hockey programming and Hockey In Newark.
A pro sports first, the Devils created Mission Control which
features a Digital Command Center located inside the Prudential Center designed
to more effectively manage, monitor, and measure the franchise’s online brand
engagements. Mission Control is fueled in part by the Devils Generals, a
team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other
online channels hosted by the team/arena to extend the organization’s reach.
Prudential Center is located in downtown Newark just two
blocks from Newark Penn Station, accessible via NJ Transit, PATH and Amtrak,
while at the heart of cross-roads for five major highway access routes and 12
miles from midtown Manhattan. Prudential Center’s charitable arm, Devils Care,
in partnership with the New Jersey Devils, was awarded the 2011 EPA’s
Environmental Quality Award for its Rock and Wrap It Up! Program.
Follow us on Twitter at @PruCenter or Like Prudential Center
on Facebook!
About Lawns By
Yorkshire
Founded in 1988,
Lawns by Yorkshire, headquartered in Westwood New Jersey is an award winning
landscape and snow removal leader dedicated to serving the needs of general
contractors, developers, property and facility managers, owners, architects,
landscape architects, engineers, athletic directors, and municipal authorities
in multiple industry segments by providing a seamless service portfolio of
economical, sustainable and comprehensive landscape solutions. As a recognized
industry leader, Lawns by Yorkshire provides state-of-the art equipment and a
credentialed team of landscape professionals who focus on best management
practices, customer experience and return on investment.
The company provides
a portfolio of professional services including landscape maintenance, landscape
installation, water management, irrigation, tree-care and snow services to the
multi-family, retail, corporate, industrial, school and corporate campuses,
hotel and hospitality, senior living and commercial markets in New Jersey and
New York. With its roots sown deeply into the community, Lawns by Yorkshire has
a corporate stewardship and scholarship program that donates a portion of its
earnings back to helping the communities it serves. Visit www.lawnsbyyorkshire.com for more information.
# # #
